SMTOWN

NCT 127, especially, drew quite an attention as the most prominent rookie in the pop music world by winning seven awards after sweeping the Rookie of the Year prizes at various music awards including ‘2016 Mnet Asian Music Awards’, ‘The 31st Golden Disk Awards’ and ‘The 5th YINYUE V-Chart Awards’ after their debut in July last year with the release of their first mini album, ‘NCT #127.’ With the second mini album, ‘NCT #127 LIMITLESS’, released in January, NCT 127 won first place on various domestic album charts in Korea, and ‘Billboard World Album Chart’, and ‘iTunes Album Chart’ in five countries and more than 200,000 accumulated numbers of albums were sold demonstrating the phenomenal growth of their popularity.

Members have also been promoting individually. MARK has appeared on Mnet’s ‘School Rapper’, DOYOUNG has become the host of SBS’s ‘Inkigayo’, and JOHNNY and JAEHYUN also started hosting SBS Power FM’s ‘NCT’s Night Night’. Expectations of their future activities are growing since NCT 127 will be the hottest group that will shake the world hard in 2017.

Title Song, ‘Cherry Bomb’, radiates Rough and Chic Charms! Powerful performance overwhelms the audience!
Collaboration between American Hip Hop Producer Dem Jointz and Talented Composer Deez!

The title song, ‘Cherry Bomb’, is a Hiphop & Urban song that demonstrates a variety of talents of NCT 127 members in rap and vocals and also in giving powerful performance. The song not only showcases sexy and refined ambience, but also delivers powerful and rough feeling, in order to captivate the whole world with NCT 127’s own music and their ambitions.

The distinctive sound in ‘Cherry Bomb’ was created from the collaboration between famous American hip hop producer Dem Jointz, who had worked with world-renowned singers such as Kendrick Lamar, Rihanna, and Dr. Dre, and Deez, a talented composer of S.M.Entertainment who has produced sensuous Urban R&B songs. In addition, MARK and TAEYONG teamed up again in writing their own rap just like their last album, which is raising expectations for this new song even further.

This album also includes the performance version of ‘Cherry Bomb’ which has an inserted dance break section. With world-renowned Tony Testa’s choreography, NCT 127’s charisma will not only stand out even more during their performance, but also captivate more music fans!

‘Running 2 U’ is an urban dance song which impressively combines R&B and rap to reveal an interesting story about having music, which one was listening to, connect the hearts of two individuals that coincidentally run into one another.. ‘0 Mile’, based mainly on guitar sounds and bubbly vocals, contains NCT 127’s message of wishes to be emotionally connected more with others through their music.

This album also includes ‘Sun & Moon’,an electronica song featuring the harmony between dreamy synth sound and vocals, ‘Whiplash’ which is a hip hop song with a message that lovers needs to have honesty rather than sweet talk, and finally ‘Summer 127’ which is a summer song packed with the thrill and desires of a summer trip to the sea. All seven tracks will give a full experience of NCT 127’s diverse music more intensely.